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Personal Brand Colors: Choose Colors That Are Yours

Personal Brand Colors: Choose Colors That Are Yours

Personal brand colors should agree with your own coloring. Why mismatch shows up in photos and on video, and how to use your personal palette as a guide.

Branding Yourself When You’re Already Successful

Branding Yourself When You’re Already Successful

Branding yourself when you’re already successful: close the gap between your expertise and how fast people see it, and move from blending in to magnetic.

Personal Branding Consultant or Color Expert: What You Need

Personal Branding Consultant or Color Expert: What You Need

Personal branding consultant or color expert? What each one does, how to tell which you need first, and why your visual signal may be the missing piece.

Personal Branding Examples: Leaders Who Became Unmistakable

Personal Branding Examples: Leaders Who Became Unmistakable

Personal branding examples from real clients: a consultant who began closing deals, a coach with five promotions in 18 months, and what they all share.

The Personal Branding Strategy Most Leaders Skip

The Personal Branding Strategy Most Leaders Skip

The personal branding strategy most leaders skip: presentation. Why it’s the first layer of your brand and the four building blocks that make it coherent.

Your Personal Brand Starts Before You Speak

Your Personal Brand Starts Before You Speak

Your personal brand starts before you speak. Why presentation is the layer most leaders skip, and how your own colors make your brand coherent.

Does Your Color Palette Change as You Age?

Does Your Color Palette Change as You Age?

Does your color palette change with age? Your season doesn’t, but your coloring can. How gray hair becomes part of your palette, and when to check in.

Decorating With Your Color Palette: Bring Your Colors Home

Decorating With Your Color Palette: Bring Your Colors Home

Decorating with your color palette: bring your colors home by season and room by room, with wood tones that match your hair and fixtures in your metals.

Makeup Colors for Your Skin Tone, Hair and Jewelry

Makeup Colors for Your Skin Tone, Hair and Jewelry

Makeup colors for your skin tone, plus hair and jewelry: match foundation and blush, let your Romantic Red pick your lipstick and protect your contrast.

Your True Color Palette: What Every Color Means

Your True Color Palette: What Every Color Means

Your true color palette, color by color: what your neutrals, eye color, skin tone, Romantic Red, Power and Support Colors express, and when to wear them.

How Your Color Palette Is Built, Color by Color

How Your Color Palette Is Built, Color by Color

Inside a color palette consultation: how a personal palette is built color by color, from neutrals and Romantic Red to Power and Support Colors and metals.

Color Palette Analysis: How Your Personal Palette Is Made

Color Palette Analysis: How Your Personal Palette Is Made

Color palette analysis reads your hair, skin and eyes to build a lifelong palette: what it includes, how it’s built and how to use it beyond your clothes.

How to Build a Wardrobe Color Palette That Works

How to Build a Wardrobe Color Palette That Works

Build a wardrobe color palette from your own coloring: three neutrals, hair-color accessories and your own levels of contrast, so it all works together.

Color Analysis for Clothes: How to Dress in Your Colors

Color Analysis for Clothes: How to Dress in Your Colors

Color analysis for clothes: turn your palette into a wardrobe with the right neutrals, colors with a purpose and the design principles that matter as much.

How to Shop With Your Clothing Color Palette

How to Shop With Your Clothing Color Palette

How to shop with your clothing color palette: what to know before you go, five checks in the store and your season’s list, so you wear everything you buy.

Contrast, Texture and Visual Weight: Beyond Color

Contrast, Texture and Visual Weight: Beyond Color

Contrast color analysis and beyond: how contrast, texture, complexity and visual weight explain why the right colors can look wrong, with quick quizzes.

What to Wear for Headshots, Keynotes and Video Calls

What to Wear for Headshots, Keynotes and Video Calls

What colors to wear for headshots, keynotes and video calls: pick by the moment, match your contrast and scale, and let people see you before your outfit.

The Color Closet Audit: What to Keep and What to Let Go

The Color Closet Audit: What to Keep and What to Let Go

A color closet audit to keep what’s yours and release the rest: name your fashion attitude, test pieces in natural light, find borrowed colors and rebuild.

Why You Have a Closet Full of Clothes and Nothing to Wear

Why You Have a Closet Full of Clothes and Nothing to Wear

A closet full of clothes and nothing to wear is rarely about the clothes. Color DNA Oracle Jennifer Butler on whose colors you may be wearing instead.

She Thought She Was a Spring — She Was Wrong

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The season you think you are is often the one you’ve been performing. A client story on how seasonal color analysis revealed who she really was.

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Find Your True Personal Style, a 10-week program with Jennifer Butler
Find Your True Personal Style, a 10-week program with Jennifer Butler